COUNTRY BRAND MEASUREMENT
We have developed a Format to calculate the Country Brand in order to measure the opinion and the perception that Italians have of your Country. The Analysis will also show: the strengths on which develop the Made in of your Country in Italy, and the first step for an effective Communication Plan.
We deal with Country Branding to promote the identified Country Brand. We implement marketing techniques aimed at improving the country’s reputation at international level, increasing the country brand equity to attract foreign investors, tourists, people.
The plan includes Press Office, PR activity, Web Reputation, Social Media Management, big Events.
COUNTRY DEVELOPMENT PROJECTS
We elaborate Territorial Marketing Projects to relaunch destinations in order to help territories grow, raise awareness of their potential, and stand out from the global competition. We deal with Destination Management Plans, Familiarization Trips, studies of destination positioning, benchmarking and pricing analysis, socio-economic evaluation of flows, development of new touristic products and itineraries, training programs for entrepreneurs and managers in the sector.
- Business Attraction Programs
We elaborate strategies to attract small and medium Italian companies that want to internationalize.
We deal with research and selection of companies by sector, B2B between Italian and foreign companies, study trips or training of foreign entrepreneurs at Italian companies, creation of business delegations.