Solutions for every need. For the Official, the Embassy, the Country, the Company.
Diplomatic Delegations, but also Companies operating internationally, face all kinds of obstacles standing between requirement and result. Easy Diplomacy intervenes as an Accelerator and Resolving Interlocutor between the public and private sectors, and works to ensure that the required objective is achieved on time and on budget. Since its foundation, Easy Diplomacy helps foreign Diplomats in Italy with their needs. Today it is also at the forefront in supporting Italian companies that want to internationalise, and foreign companies that want to set up business in Italy and Europe.
Those who turn to Easy Diplomacy know that they will be able to count on an effective diplomatic and business network of professionals and companies with in-depth economic, managerial and institutional knowledge.
We operate as Consultants: we start by listening to the client and analysing their every need in order to provide Tailor-made Solutions, we act as Project Managers, Coordinators and as direct liaison between the various other parties involved. We create work teams for each Company, Institution, Official or Project with the aim of developing even more effective systems: whether the intent is to improve the image and reputation of one’s own country in Italy and worldwide, or to start up an international business partnership.
What we do
COUNTRY IMAGE/COUNTRY BRAND
Easy Diplomacy has developed a Format to calculate the Country Brand in order to measure the opinion and the perception that Italians have of your Country. The Analysis will also show: the strengths on which to develop the Made in of your Country, and the first step for an effective Communication Plan.
We deal with Country Branding to promote the identified Country Brand. We implement marketing techniques aimed at improving the country’s reputation at international level, increasing the country brand equity to attract foreign investors, tourists, people.
COUNTRY DEVELOPMENT PROJECTS
- Tourism
We elaborate Territorial Marketing Projects to relaunch Destinations with the objective of promoting and enhancing your territorial excellence and differentiating yourself in the global competition in line with the SDGs of the UN 2030 Agenda.
We deal with Destination Management Plans, inspection trips (Fam trip), destination positioning studies, benchmarking and pricing analysis, socio-economic evaluation of flows, development of tourism products and itineraries, and training programmes for entrepreneurial and managerial figures in the sector. The aim is to develop, enhance, and strengthen the social and tourist environment of the country, increase the presence and the creation of an evocative, unambiguous and positive image and sentiment.
- Business Attraction Programs
We elaborate strategies to attract small and medium Italian companies that want to internationalize and companies already operating internationally interested in penetrating new markets, starting with the Italian one. We deal with research and selection of companies by sector, B2B between Italian and foreign companies, study trips or training of foreign entrepreneurs at Italian companies, creation of business delegation.
We believe in the importance of the Company/Institution relationship and strive to achieve a productive dialogue, capable of meeting the needs of both the business community and the Country.
COMMUNICATION PLANS
We develop Integrated Communication Plans with the aim of assisting clients in the creation of lasting and reliable relationships with their target audiences, increasing their positioning and reputation in Italy and on the international scene. The plan includes Press Office activities, PR activities, Web Reputation and Social Media, Digital Communication (NFT and Travelpodcast), Big Events.
COMPANIES’ SUPPORT PROJECTS
Easy Diplomacy is able to match the Companies’s needs with the offers of foreign Countries thanks to the solid relationship of trust and collaboration etsablished with the Diplomatic World. We support the design of interventions by companies, understand their needs, and develop customised projects to help them to achieve their objectives. We deal with business missions, event planning, and the implementation and management of economic projects.
TRAINING, CEREMONIAL & BUSINESS PROTOCOL
Easy Diplomacy offers ‘training and information’ on Protocol and Ceremonial to both the Diplomatic World and Companies. Improving the quality of public relations is at the basis of a favourable dialogue that can facilitate all aspects of diplomatic, professional and commercial relations, from the stipulation of memoranda of understanding to the promotion of the country’s image and the defence of the company’s brand reputation.
How We Reach Goals
- Listening to understand our client’s needs thoroughly
- Analyzing the objectives to be achieved
- Drawing up the strategic guidelines of an authentic project
- Implementing an operational plan, detailing methods, timeline, and achievements
- Monitoring and coordinating the whole project to make sure that the established road map is followed.
Our strenght is the passion that drives us to accept any challenge and work with determination. We play an active role in the projects that we build. We work on the field at the Officials’ side until we reach the goal and our partner is fully satisfied.
Our values: reliability, professionalism, and discretion.
We are ready to accept the challenge of building the future together with the Diplomatic World.