COUNTRY IMAGE/COUNTRY BRAND
Easy Diplomacy has developed a Format to calculate the Country Brand in order to measure the opinion and the perception that Italians have of your Country. The Analysis will also show: the strengths on which to develop the Made in of your Country, and the first step for an effective Communication Plan.
We deal with Country Branding to promote the identified Country Brand. We implement marketing techniques aimed at improving the country’s reputation at international level, increasing the country brand equity to attract foreign investors, tourists, people.
COUNTRY DEVELOPMENT PROJECTS
We elaborate Territorial Marketing Projects to relaunch Destinations with the objective of promoting and enhancing your territorial excellence and differentiating yourself in the global competition in line with the SDGs of the UN 2030 Agenda.
We deal with Destination Management Plans, inspection trips (Fam trip), destination positioning studies, benchmarking and pricing analysis, socio-economic evaluation of flows, development of tourism products and itineraries, and training programmes for entrepreneurial and managerial figures in the sector. The aim is to develop, enhance, and strengthen the social and tourist environment of the country, increase the presence and the creation of an evocative, unambiguous and positive image and sentiment.
- Business Attraction Programs
We elaborate strategies to attract small and medium Italian companies that want to internationalize and companies already operating internationally interested in penetrating new markets, starting with the Italian one. We deal with research and selection of companies by sector, B2B between Italian and foreign companies, study trips or training of foreign entrepreneurs at Italian companies, creation of business delegation.
We believe in the importance of the Company/Institution relationship and strive to achieve a productive dialogue, capable of meeting the needs of both the business community and the Country.
We develop Integrated Communication Plans with the aim of assisting clients in the creation of lasting and reliable relationships with their target audiences, increasing their positioning and reputation in Italy and on the international scene. The plan includes Press Office activities, PR activities, Web Reputation and Social Media, Digital Communication (NFT and Travelpodcast), Big Events.
COMPANIES’ SUPPORT PROJECTS
Easy Diplomacy is able to match the Companies’s needs with the offers of foreign Countries thanks to the solid relationship of trust and collaboration etsablished with the Diplomatic World. We support the design of interventions by companies, understand their needs, and develop customised projects to help them to achieve their objectives. We deal with business missions, event planning, and the implementation and management of economic projects.
TRAINING, CEREMONIAL & BUSINESS PROTOCOL
Easy Diplomacy offers ‘training and information’ on Protocol and Ceremonial to both the Diplomatic World and Companies. Improving the quality of public relations is at the basis of a favourable dialogue that can facilitate all aspects of diplomatic, professional and commercial relations, from the stipulation of memoranda of understanding to the promotion of the country’s image and the defence of the company’s brand reputation.