The future is not what it once was
Rome, 29/01/2021
The Covid-19 pandemic has had and is going to have a huge impact on our lives.
The virus has changed our priorities, our way of thinking and living. Social and economic systems were shaken.
All prospects and scenarios elaborated before January 2020 must be deleted and recreated from scratch. A new, unimagined, and totally different future is awaiting us, wanting to be rebuilt.
That is why Easy Diplomacy restarts – after a necessary upgrade – by focusing on the services designed for the new needs of the Diplomatic World. First of all, high-profile consultancy and project development, to pave the way for reaching the desired objectives.
Our format
In view of the new global needs, due to a generalized and highly dangerous economic crisis, we have developed a New Assistance & Consultancy Integrated Model, which is a drive for the definition of new positioning strategies for tourist destinations and ambitious Country Development Projects in the tourist industry.
Our goal is to foster the economic recovery and create strong identities for new, safe, adequate, welcoming, and exciting tourist destinations.
The new tourist flows will be reactivated by the synergy between Easy Diplomacy, the Diplomatic World and private Tour Operators. Thus, new development opportunities will arise for the countries, bringing about indisputable economic and social benefits.
Our projects are designed to overcome the deep crisis triggered by the pandemic, because they turn the UN principles for the recovery of tourism into reality.
Taking the challenge of the New Tourism
According to the UNWTO (The World Tourism Organization), in the first 8 months of 2020, the global tourism average turnover dropped by 70%.
Europe lost 68%, Asia 79%, the Americas 65%, and the Middle East and Africa 69%.
Such figures suggest that there are going to be large upheavals both at global and local level, especially for those countries that are heavily geared towards tourism. These States have experienced GDP stagnation at least for a year, owing to the extremely scarce international tourist arrivals.
These countries will need more help to restart quickly and recover the best conditions to host the new tourists after the pandemic.
It means rebuilding new tourist offer models from scratch, to give a new boost to the tourism industry, often composed of small and micro enterprises, which have either experienced serious trouble, or gone bankrupt.
Tourism can and must work as an engine driving the recovery of the economy.
Easy Diplomacy fully embraces the principles set forth by the UN and the World Tourism Organization (UNWTO).
Even the OECD analysis (Organization for Economic Cooperation and Development) reports that a high proportion of jobs in the tourist sector are currently at risk in many European destinations.
That is why we must pave our way by taking immediate, firm, and multilevel actions to reshape and reorganize the tourist offer.
The Tourism we want to build
Mass tourism per se has a high impact on the planet. That is the reason why old models must be replaced by sustainable and fair tourist experiences focused on cultural proximity.
Discovering new itineraries, creating new destinations in harmony and synergy with local institutions is the road to take. It is the only way to let the new tourists contribute directly to the social development of the population with whom they interact.
We must immediately give way to travellers who are aware that their travel choices can offer real hope for development and welfare to the population.
Indeed, according to UNWTO, sustainable tourism should:
- Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
- Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
- Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment, and contributing to poverty alleviation.
«Sustainable tourism development» – UNWTO goes on to say – «requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary».
Rebuilding trust
We foresee that the process of rebuilding the traveller’s serenity and trust will require great effort. At the same time, great care shall be taken in adapting the destinations to the new standards allowing them to be perceived as safe and welcoming.
The short-term scenario is based on trust. Tourist service providers will absolutely need to be trustworthy because they act as guarantors of the safety and security of the places visited.
Therefore, Easy Diplomacy’s vision relies on the partnership between Embassies and Consulates, which are the main institutions providing protection and safeguard in a foreign land, and are bound to take immediate, necessary, and brave actions.
Those who request Easy Diplomacy’s services know that they can always count on a Diplomatic & Business Network for high-quality consultancy and project development.
We are ready to build the future together with the Diplomatic Missions from all over the world.
We believe it because there is a huge need for recovery and well-being.
Time will prove us right.
Together, it will be easier.
